Leverage the first YouTube video ad split-testing solution
The best tool to maximize a TrueView for Action campaign
We are on a MISSION to bring split-testing to the video industry. Video is what Display was 10 years ago. Today, no marketer would run a Display campaign without split-testing the creatives. Why should it be different for Video campaigns?
See results below.
This means that the best video performed 80% better (based on the "leads" KPI) than the worst tested video.
This means that the best video performed 170% better (based on the "sales") than the worst tested video.
This means that the best video performed 70% better (based on the "leads" KPI) than the worst tested video.
Our exclusive video multivariate testing technology enables to separate best-performing ads on YouTube from the worst-performing ones.
It returns the winning video set depending on your target, device, budget, etc..
From all the variations tested, it evaluates a worst-to-best ratio that ensures you don’t run your YouTube video campaign randomly.
Apply it to your next campaign or pre-launch campaign, and be sure to over-perform while scaling your media budget.
Best of all, you don’t need to create video variations to test,
we take care of it!
With this non-random WORST-to-BEST approach on your side, VideoRunRun© will be able to multiply by X the performance of your next YouTube video campaign.
For this theoretical calculation, we consider that if your had launched your campaign randomly without tests, you would have performed half of the WORST-to-BEST ratio...which -in reality- could have been best or worst. Nobody knows without split-tests ;-)
The fee for our solution is currently 1500€ for the BETA version.
Which means (based on the simulation above) you will have a ROI of on your (media+fee) testing budget after having scaled
You are already generating leads or sales online. This approach will enable you to add the powerful video asset to your other acquisition channels without guessing or sacrificing your ROI mindset.
This approach will enable you to rationalize your media-buy investment by being sure your leverage the best of your creative investment. Embrace video campaigns with the same performance requirements you did with Display advertising.
Embrace more quickly the inevitable move toward more agile social/digital video production and be sure you deliver the best performance to your client. It may not win a price but business yes!
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We bring BUSINESS MIND-SET & SCIENCE EXPERTISE to the ART of SOCIAL VIDEO ADS. This is what TubeReach battles for from the early beginnings. Challenged by our clients (especially Perfomance-based ones), we have developed an approach based on 3 pilars.
We advice and go for #YouTubeFriendly video formats enabling to get both brand and business lift on the YouTube platform.
Thanks to our exclusive technology, we split-test different variations of your video ads with the goal of investing your media budget on the metric-driven winning variation.
It’s today possible to combine Brand and Business Lift on YouTube (especially the new TrueView For Action format) - we manage your tests and campaigns with this goal in mind.
They trust us